One Year Later

I have officially been at the YMCA for a year now. My annual review paperwork has confirmed this. :) I can still remember coming across the job opening on Facebook... Graphic Design and Marketing Director. I felt a pull, a call to a "real adult job". I quickly applied and when it took awhile to get back to me after the interview, I started to fear I didn't get the job. It was then how much I realized I really wanted a shot at this position, to better myself and to get back to doing more of what I love. But I did indeed get the job. And this first year on the job has been like none I have ever experienced, nothing I could have imagined, and completely amazing. 

Going back real quick to my "real adult job" comment... I've been in the professional world for over 10 years now. I've held a number of jobs - some I've loved and others I've tolerated. I have been fortunate to work across a number of sectors and have learned a great deal. But many of those jobs were for coordinators or assistants. There's nothing wrong with this and this is how you learn and grow as a professional. This job at the YMCA felt like it could be my first grown-up job. Obviously that's silly since I've been an adult for some time now, but I felt more importance tied to this role, more responsibility, more leadership. And in all honesty, I finally felt that I was ready for this type of role, this higher position.

Looking back at previous jobs, I can see how they were all the right job for that particular time in my life. Looking back, I can see how much I grew and learned from those previous jobs. Each one, each supervisor, each co-worker played an important part in my journey. And I am so grateful for that. 

Four years at Wartburg College drilled into my head this idea of finding my calling. And since I've graduated, I've struggled with that idea. I've struggled to put a name and identity to my calling, my vocation. It wasn't until 2015 that I thought "I think I've found it." It was then I got a job doing communications for a local nonprofit. Not only did I love the work I was doing, I felt like I had a purpose in life. My work was helping others. That was one thing that always seemed to be missing previously. I loved that job. Unfortunately, for a few reasons, there came a time where I needed to find something else for awhile. 

So when this job opened up, I saw it as an opening back into the nonprofit world. A world that I had missed, a world where I felt purpose. After a year on the job, I have that feeling again - that feeling of purpose, of meaning. It makes the work I do so much more enjoyable. 

One of the best parts of my Graphic Design and Marketing Director position is the variety. This is what I've always enjoyed about most of my jobs - that every day looks completely different, not the same thing every single day. And this job seems to be the best compilation of skills needed. So in case you have no idea what it is exactly that I do, let me take a minute to tell you... 

I get to be creative!! I spend my days creating graphics for social medias, flyers, events, brochures and program guides. I am the official Y photographer for all programs, events and every day activities. I write - letters, emails, newsletters, press releases, various content for marketing pieces, etc. I manage the upkeep of our website, which always seems to need updating. I manage mailing lists and advertising information. I've done more video producing this year than in my past 10 years combined. I help manage our social media accounts. I've become the point of contact for our new reservation system and mobile app. I make sure everything is following the Y's brand standards. I provide marketing support not only for the Y, but for the many programs we offer - mentoring, camp, preschool, STRIDE, fitness and wellness, aquatics, after-school, membership, the skate park, our annual campaign, etc. 

I keep busy. I often have a long list of projects that need to be completed. My door is always open as people tend to just stop in my office when they have a new request. I'm always multi-tasking on a few different things. But let me be very clear here: I love it.

I love the busyness. I love the long lists of projects. I love the challenge of having much to accomplish. I love the feeling of finishing a project or a job well done. 

After a month or so on the job, I found myself getting into a groove. I was finding my footing, making plans for what I wanted the role to look like moving forward. I had some new ideas and great momentum working with our marketing committee. But by March of this year, everything got derailed. 

Suddenly, I was doing a job I had no idea how to do; a job I never imagined having to do. I was learning how to be a marketing director for a gym and nonprofit during a world pandemic with no previous or specific experience to rely on. Obviously, we were all in this sort of position, but that does not take away from the challenge it was. We were making adjustments in real time, finding ways to stay connected to members while our doors were closed, basically just trying to stay above water. Things I had planned couldn't happen, projects I was working on were no longer needed. It was a complete shift. Honestly, it was not the type of curveball I was expecting from my first "real adult job". :)  

Looking back on the past few months, I am proud. I'm proud of our team for everything we did and continue to do. I am proud of the work I accomplished. I'm proud of how I grew in the face of the challenges in front of me. My word of the year for 2020 is Bloom. I feel confident in saying that I feel like I have flourished in my professional world. I stepped up when it was needed and continue to produce strong work. All of this is why this job has been so amazing. I feel a sense of purpose; I feel challenged; I feel myself growing; I feel grateful for the job. I am happy. 

And on top of all of that, I work with some of the most amazing people.  

So one year later... I am as excited to come into work every day as I was on my very first day. Maybe more so! I am happy. I am fulfilled. I feel a sense of belonging. I feel like I have found my calling. 

A Sense of Calling

So, some of you may know that for a long time I've struggled with this sense of a calling or passion when it came to jobs. Previous blog posts have outlined this... (Identity Crisis, Longing, Marketing & Branding and Thoughts from Bed)

I've worked at quite a few places over the past seven or so years. I think I have been successful in some and failed at a couple. At each job there were things that I loved and I have been very blessed to say that I've worked with some amazing people. But each job was missing something. Looking back, I'm not sure I could tell you exactly what it was, but it had to do with a sense of calling. 

Every time I found myself looking for new jobs (which seemed like a lot!), I would wonder: what am I doing with my life? What type of job do I want? What would fulfill me in a way that previous jobs haven't? I've always been jealous of those people to know what they're meant to be doing in life and even better, are doing it! I never had that. Each time I would apply for jobs, I would hope and pray that something would just pop out at me and say: "Liz! This is what you need to be doing! This is your job!" Needless to say, it wasn't happening. But still, I hoped. 

When GE decided to sell GE Capital, I decided I did not want to continue working collections under another company. Although I was in no big rush as there was no timeline in the sale at GE, I just started casually looking for jobs in Minnesota. Hey, no better time to move back to my home state, right? And so that's what I did. Occasionally looked for jobs, saving some, but applying to none. 

Then, what I had been praying and hoping for, finally happened. A job appeared on my screen. Communications and Volunteer Coordinator. At a non-profit. In my hometown. It was too good to be true! Being able to use my communications skills, working with volunteers, doing some good in the community and being close to my family. I started working on my application right away. 

It was seriously the only job I applied to during this time. I got a call before Memorial Day weekend asking me to come in for an interview. I stayed and talked with the director for an hour and half. I left feeling excited, feeling motivated and already brainstorming ideas. The next couple of weeks were hard, some issues pushed back the timeline and I was getting nervous that I wouldn't be offered the job. But then, the offer came. Again, with a minor set back, but I couldn't let this opportunity pass me by. I accepted. 

And now I'm here, on the job. My first two days were a whirlwind of HR paperwork and an overload of information. Partners for Affordable Housing is a fairly big organization but with a small staff. I quickly realized there was much to be done. I was overwhelmed with all the information about what we do as an organization and all the ways we help people, but also with the fact that there are so many more people we aren't helping. 

My first full week was another busy one. I learned that PAH has never really had a true Communications person on staff. A local agency generously donates time and services but this can only do so much. The organization itself has been around for a while so we have a good handle on what we do in the community. But the opportunity to tell our story - that is wide open. I have never been more excited to start a job. 

There's a lot that needs to be done before I can really begin to tell our story. Information needs to be collected, organization needs to done. I also have to figure out my time that will be spent as the Volunteer Coordinator (a job that will get busier once school is back in session). But the challenges that are before me are ones that I cannot wait to work on. I can't wait to start telling our story. I can't wait to bring more people in to volunteer and let them help share our story. I can't wait to be able to say that I am making a difference in the lives of the people we help every day. And I can't wait to say that one day, we will be able to help even more people. 

I honestly have never felt this type of excitement or passion in a job, especially right away. I have that sense of calling. That sense of passion. There is so much work to be done in our community when it comes to homelessness and the cost of living. I really want to help make a difference. I want to make people aware of these issues. I want to let people know how they can help. I feel a sense of value and purpose here. And this is what I have been missing. 

There is a lot of opportunity at Partners for Affordable Housing. Not necessarily to move up in positions, but to make a difference. To have an impact. And that is something I cannot wait to do. 

So help me get started! Like us on Facebook  and follow us on Twitter. Like and share and retweet to help us get the word out about what we do! #PAHlife 

Marketing & Branding

So we're currently hiring a new Director of Marketing here at the University of Nebraska Omaha. We're actually creating an entire Office of Marketing - something we've never had before, which really amazes me considering the size of our university. So I've recently been sitting in on these interviews and some of the discussions have made me think.

One of the bigger issues that we face here at UNO is a branding issue. We don't have a brand. We rolled out with some new logos within the past year and that's been a good start but it's not enough. We need to have a defining brand that when people hear or see it, they know - UNO. Like Nike or Pepsi. Or other universities like Texas or Nebraska Lincoln. They have well known brands. This is what we lack.

It also made me think about Wartburg. Now Wartburg is obviously is a little bit of a different class than UNO because of size and private versus public, but one thing that Wartburg does right is that it has a brand. Be Orange. There were some shirts that I saw recently that the Wartburg Ambassadors were wearing that said: "Be Orange. It's a Wartburg thing" And that's so true. (By the way, can I get one of those!?) Anyone who knows Wartburg knows 'Be Orange'. They've done a great job marketing that, using it everywhere and for an extended period of time.

Before I started working at UNO, I worked as a marketing coordinator for Kruger Seeds. I really enjoyed that work too. I loved the planning and the variety. And while I was there we even were able to do some re-branding. Kruger changed their logo and came up with a brand. And while I wasn't a part of the team that presented those ideas, I was involved in some of the process. And it was really great. With their old brand, you would ask dealers what is Kruger Seeds? And they wouldn't be able to get you a straight answer and everyone had a different answer. With the new logo and the new branding, we could ask any dealer what is Kruger Seeds? They would all answer 'First Class Seed. First Name Service.' Within a year, we could see this change. It was amazing! 

Sitting in on these interviews and talking about what needs to be done here at UNO gets me excited. Talking about branding and what that means to UNO. I love it. I've forgotten how much I love that part of marketing. I will tell you that since I've been out of school for a while, I might not know as much as I would like about branding specifically and marketing, but I feel like this is something that I would maybe want to do in the future. These discussions make me want to go back and read and learn more. I want to be a part of these conversations.

I guess this post leads back to that 'age old question' of "What does Liz want to do with her life? What is her calling?" I love working in higher education. I love the work I do with students and getting them excited about going to college. But I also love marketing and branding. Am I better at one or the other? Who knows. I might say I'm more comfortable with higher education mostly because I'm doing that right now. Maybe I need to combine the two and start searching for work in higher education marketing.

Either way, this post mostly just serves as a place for me to write down some of the thoughts I've had. I guess if you have any suggestions or recommendations, I'm all ears. :)