Monday, March 16, 2020

COVID-19 March 16, 2020

It's hard to know where to start. We're living during a time like none other before. The use of social media and apps like TimeHop will be helpful in remembering all the events that have led us to this current place. Because that really is a beast of its own. 

I've decided what I want to do is blog my personal experience during these COVID days. It has been insane how quickly the situation continues to change, day by day and hour by hour even. 

I was suppose to take a trip to Seattle, leaving March 26. If you were to talk to me just one week ago, I was still fairly confident that I would be going. But by Wednesday of last week, that started to falter and then it faltered quickly. We have postponed the trip. 

On Friday, Gov. Walz held a press conference letting Minnesotans know he was "opening the toolbox" to make sure we had all our tools prepared and ready to go when we need them. By Sunday, he held another conference to state that all schools would close by Wed. March 18 for two weeks for educators to prepare for long-distance learning. Tonight he's announced certain closures for bars, restaurants and other businesses. It is a crazy, crazy time. 

For me, I work at the YMCA. I'm the Marketing Director. It's a whole team of... well, me. I have to admit that it wasn't until Friday of last week that I realized, "hey, I'm the one that's responsible for coordinating and managing all of our communication out to members as the Y makes some tough decisions!" Ha ha. I can honestly say that I never imagined being in charge of an organization's communication and marketing plan during a worldwide pandemic. Why don't they teach you to prepare for that sort of stuff in college?!? 

The days are not necessarily 9-5 right now. (even now I can hear my phone chiming with the sound of incoming emails...) Some of the excitement started in on Sunday night, needing to make some announcements. And it extended into today. I have to add here that today was, if possible, even more chaotic than it could have been. Our Executive Director was home with the flu (awful timing!) and another senior manager was on her way back from out East. It's hard to make decisions when some of your leadership isn't readily available. But, we made it work. 

But once we decided what we finally wanted to say, we weren't ready for the questions we were going to get. It was a reminder of just how difficult and confusing this time is right now - for everyone. There is no roadmap, no template on how to do this. We're making it up as we go. 

Many of the questions we were getting was about membership. For our already busy membership director, things were going to get worse. And so one of the accomplishments I was proud of today was creating a standard response that could be sent to all members, directing them to our website where they were asked to fill out a form with their specific membership update request. We got the form created and online and are hopeful that it will help us process the requests in a more timely manner. 

I also needed to add a section to our webpage where we could continue to update members on different programming and such. One central location they can go to see everything we've had to say so far, and see how quickly it continues to change. 

Tomorrow, we plan to create some sort of form that will work for our different programs as well. Anything to make this process a bit smoother. 

I also sent out a social media plan to the office staff, asking them to start brainstorming some specific ideas for their areas on how we can stay present on social media while the Y is closed. 

It was an exhausting day. And it made me realize that if this was an exhausting day for me, I can't even imagine what it's been like and what it's going to continue to be like for our healthcare professionals, for our elected and community leaders, for those that continue to work on the frontlines of this. All I can do is lift those people up in prayer and ask God to provide them the strength they need. 

Today was also Jacob's first day with no school. Luckily his Aunt Meg is home for a couple of days and was able to take care of today. Once we got word that schools were closing, we started to plan some activities for Jacob. I downloaded some learning apps on the tablet. He was so excited to "homeschool". He said Meg was the teacher and that Papa was the principal. But that he didn't want to be sent to the principal's office (which was the bedroom because Papa is currently out with a cold). Haha. 

Even this morning, when I was in the shower, he came into the bathroom and sat on the floor with the tablet and said, "I'm so excited to learn!" He's too cute. 

But Megan did a great job with him today. They stuck to a schedule, Jacob had limited screen time and they even did the Doodles with Mo Willems! How fun! 

I've been extremely impressed by the number of companies offering up free online educational services, or virtual museum tours, or fun activities to help with the kids while they're home. Social media is proving to be a key factor in keeping us all connected while we're not together. 

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